Cobra Takes Driving Safety to the Next Level

Cobra Electronics Corporation (NASDAQ: COBR), a world-leading designer and marketer of award-winning radar detectors and automotive accessories, today announced it will showcase some of its hottestnew driving innovations in booth #11538 at the 2011 SEMA Show. The event, which takes place November 1-4 at the Las Vegas Convention Center, is the premier automotive specialty products trade event in the world, offering industry leaders from more than 100 countries insights into the latest developments in the automotive, truck, and SUV markets.

At the 2011 SEMA Show, Cobra Electronics will publicly debut its latest innovation in driving safety, the Cobra iRadar Community. The newly released automotive Smart Detection System represents the next phase in the evolution of the multi-award-winning iRadar platform and is included in the latest software release of the company’s award-winning Cobra iRadar app. Effective today, Cobra iRadar Community app is available free of charge with free lifetime updates for Apple® iPhone and iPod Touch devices, and coming soon for Android™ smartphones.

“Throughout our 50 year heritage as a company committed to driving safety for consumers and professional drivers, Cobra has consistently raised the bar with breakthrough new automotive innovations that are both reliable and affordable,” said Sally Washlow, senior vice president of marketing and sales for Cobra Electronics. “Cobra iRadar Community continues that legacy with a system that leverages a series of mobile and cloud-based technologies to harness the collective eyes and ears of hundreds of thousands of Cobra iRadar users to create a shared network of driving safety information. We look forward to sharing this powerful new development with the automotive ‘community’ at the SEMA show.”

Also at the show, Cobra will demonstrate its entire 2011 lineup of radar detectors for driving enthusiasts including Cobra iRadar, the Formula S Series of High Performance Detectors, and the Formula R Series of Ultra Performance Detectors.

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