As part of its new TV campaign that kicks of at the Grammy Awards presentation this Sunday, Harman announced that a new TV spot will feature former Beatle, Paul McCartney and JBL products.
A print and online campaign for JBL starring McCartney will follow the February 12 debut.
The ads will feature McCartney’s new single, “My Valentine.” It “brings the story behind [the song] to life and JBL’s role in helping listeners hear the beauty and nuance of the music,” said Harman. The ad is directed by the director of the James Bond movie Casino Royale, Martin Campbell.
At the same time Harman will release an ad starring Jennifer Lopez.
Source: Harman International